Designing a companion mobile app for Google Ads Campaign Manager 360. This page contains an overview of my work at Google. Due to an NDA, I can only share an overview of my workon my portfolio. To see my internship presentation, research and deliverables, please reach out.
CM manages ad campaigns
My goal was to provide on-the-go access to critical workflows that CM's users might need while away from their computers. CM helps advertisers manage $50B of digital campaigns, making it the number one ad server and management platform.
It is technically complex
CM is a technically complex desktop-only B2B product. Transferring functionalities from desktop to mobile device can pose several challenges such as complex information architecture, limited screen real estate and non-mobile friendly components
Exceeded expectations
The initial expected outcome was creating wireframes. I exceed this expectation by designing high-fidelity prototypes. I also created custom navigation for the app, which led to the inclusion to of 2 new UI components to the team's design system.
took my intern hat around town
with my manager! :)
office terrace views
interns at brooklyn bridge
:)
team design sprint
my fave office spot
Studying previous research reports, product walkthroughs, speaking with cross functional stakeholders and Google design principles. This helped me understand user stories and uncover 4 critical user flows.
Doctors often receive their credentials in various formats—PDFs, scanned images, or even printed certificates. The challenge? Extracting key details quickly without requiring them to manually enter data. I designed a scanning experience that instantly recognized and categorized document types, providing real-time feedback so users knew their uploads were clear and readable. No more blurry scans or missing information—just a frictionless way to get credentials into the system.
Understanding the advertising domain
Learning about users' goals, expectations, touch points and pain points
Product information architecture
Started sketching wireframes as per user flows, and began iterations on the design of several complex components
My biggest hurdle was designing the in app navigation and designing nested components within a ad campaign (more info in my presentation).
Multiple iterations and UX reviews on navigation component
Creating custom UI components
Research brings clarity and makes a design process faster. I began the month with a blank Figma file and ended with completing 60% of the high fidelity prototype.
Creating user flows
Designing different modules of the app
Helped conduct a design sprint
Created 2 new custom reusable components not addressed in the team's Google design spec. Collaborated with manager to create my final presentation with a focus on storytelling and impact
I completed prototyping, and worked with the team to iterate through feedback.
Designing microinterations for the app
Preparing my internship presentation deck
Organised an introduction to UX event for non UX interns in my cohort