Mudra's Portfolio

Designing a companion mobile app for Google Ads Campaign Manager 360

This page contains an overview of my work at Google. Due to an NDA, I can only share my work over a video call. To see my internship presentation, research and deliverables, please reach out to know more.

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About Campaign Manager

CM manages ad campaigns

My goal was to provide on-the-go access to critical workflows that CM's users might need while away from their computers. CM helps advertisers manage $50B of digital campaigns, making it the number one ad server and management platform.

Challenges

It is technically complex

CM is a technically complex desktop-only B2B product. Transferring functionalities from desktop to mobile device can pose several challenges such as complex information architecture, limited screen real estate and non-mobile friendly components

Outcomes

Exceeded expectations

The initial expected outcome was creating wireframes. I exceed this expectation by designing high-fidelity prototypes. I also created custom navigation for the app, which led to the inclusion to of 2 new UI components to the team's design system.

took my intern hat around town

with my manager! :)

office terrace views

interns at brooklyn bridge

team design sprint

my fave office spot

The process (non linear)

Month 1

Research

Month 2

Ideation & Prototyping

Month 3

Prototyping & Presentation

Research

Studying previous research reports, product walkthroughs, speaking with cross functional stakeholders and Google design principles. This helped me understand user stories and uncover 4 critical user flows.

I had no idea about ad management before my internship. The first few weeks of learning about the product were overwhelming, but I was assured by my team that products like CM often take months to understand. It was crucial to learn about our users and their work to carve out the features and functionalities of the minimum viable product.

Understanding the advertising domain
Learning about users' goals, expectations, touch points and pain points
Product information architecture

Ideation & Prototyping

Started sketching wireframes as per user flows, and began iterations on the design of several complex components

Research brings clarity and makes a design process faster. I began the month with a blank Figma file and ended with completing 60% of the high fidelity prototype.

Creating user flows
Designing different modules of the app
Helped conduct a design sprint

Research brings clarity and makes a design process faster. I began the month with a blank Figma file and ended with completing 60% of the high fidelity prototype.